Law of Reciprocity

Have you ever felt compelled to do something for someone who has helped you along the way – even if they’ve never asked anything of you in return? This innate urge is not just a guilty tug on the conscience, but social psychologists call this most powerful law of human nature the “Law of Reciprocity.” It’s so powerful that you may even repay an act of kindness even more generously than the original good deed that was extended to you. One may try to resist this law, but as a human, the urge to respond to a good deed is deeply-rooted and natural.  

Individuals who understand this law of human nature, and furthermore, embrace this philosophy, from my experience, are the most effective at fostering quality relationships, and growing their social capital and even their business. These individuals genuinely dedicate themselves to giving or adding value to others first, rather than placing priority on their own needs or goals. 

We all know them, and remember them. The person who picks up the tab of the patron behind them in the drive-through line. The person who proudly passes referrals or writes a glowing review for all their followers to see on social media. The “problem-solver” who suggests a solution that works. The contact who knows your goals and nudges you over the finish line of a major milestone achievement. The “mayor of their village”, not literally, but one who you turn to when you simply don’t know where to go or who to ask. The person who compliments you in front of your peers or superiors. The individual who “shows up” in the mountain top moments, as well as, the “valley” moments. 

Each month we host a connection event we call, “First Friday Morning Brew.” This event was founded several years back to challenge the traditional view of “networking” towards “net-giving.” Net-giving embraces the law of reciprocity. Instead of showing up to fill your own needs, we challenge each individual to show up asking the question, “What can I do for you?” We’ve witnessed the power of this concept in action month after month, and although, not all who attend “get it” – many have adopted this philosophy which they say has transformed the way they live and do business. By the way, as a result, it has reaped returns beyond their expectations. 

What can my team or I do for you? We would consider it a high honor to serve you – as a resource, connection point, an advocate or just a friend, partner and greatest supporter.  

Contact me: lkeisler@catawbachamber.org